When we’re talking about “impressions” and “return on investment,” many pro anglers’ non-endemic sponsorship deals leave me cold. For example, unless 500 unlikely scenarios all converge, I’m never going to buy oilfield equipment. Nor will I likely shop for a Polaris in Oklahoma or shop for haircare products in Michigan. That doesn’t mean that those sponsors aren’t getting bang for their buck, but they’re not getting it with me, regardless of how many times I view their logos on the stage.
Another phrase I’ve decided that I need to banish from my writing vocabulary: “At some point, he’s going to win a major title.”
By “major title,” I mean Bassmaster Classic champion or Elite Series AOY, but if I focused more heavily on FLW there’s no reason it couldn’t apply to their championship and AOY as well.
The season-opening Elite Series tournament on Cherokee produced all sorts of story lines, and while there’s still lots of pitching and flipping left to go, it’s never too early to speculate about the AOY race. Obviously, Jacob Wheeler leads at this early stage, but my two picks for the title did themselves proud.
Another FLW season is underway, and obviously Mark Rose should be thrilled with his victory on Guntersville. For an Arkansas river rat, he seems to have found a true comfort zone on the Tennessee River impoundments, regardless of the time of year. While he’s established a very preliminary lead in the AOY race, anyone with serious designs on that title knows that it flows directly through the current 7th place angler, Andy Morgan.