Two years ago I wrote about how Huk wisely capitalized on Greg Hackney’s inner arms and armpits, branding their logo in places where it would likely only be seen as he raised his arms in victory.
Apparently his other sponsors have caught on, because during the recently-concluded Kentucky Lake Elite event I saw several pics of Hack wearing gloves with a prominently displayed TH Marine emblem on the back. I don’t know that anyone is going to go out and buy a Hydrowave, an Atlas Jackplate or a high-tech propeller nut because of those gloves, but many of us who take our fashion cues from the pros might end up on the TH website, and in turn end up buying one or more of their products. For people like me who already have a Hydrowave, an Atlas Jackplate and a high-tech propeller nut, it might lead us to buy even more of their gear.
It’s just smart advertising by Hackney and TH, turning unused space into a billboard. After a while, not only do you run out of room on your jersey, but the smaller logos that remain there tend to blend into one another. By being the sole ad in a defined space, they simply become more noticeable. Of course, Hackney and his brethren are eventually going to run out of room, so unless they start eating Twinkies by the case (something which may negatively impact their on-the-water stamina) they’ll either have to come up with new creative solutions or utilize additional body parts to brand themselves more thoroughly. We can only hope that Trojans and America’s leading catheter companies don’t want to get into the fish biz.