When was the last time a new color burst onto the bass scene and exhibited staying power?
Obviously, we’ve had standards like black/blue, green pumpkin, watermelon and junebug forever, and while new shades and flakes and hues have come along, how many of them have made a serious dent and forced anglers to open their wallets?
I can think of a few, I suppose. The first is Morning Dawn, a purple pink abomination that first became famous at the 2010 Forrest Wood Cup won by Kevin Hawk. All of the top finishers seemed to have it at the ready at Lanier that week, and eventually it spread outside the world-wide-weenie-worm web to baits like Senkos. If you’re fishing clear water, especially if there are spotted bass around, it’s a winner.
Bama Bug had a moment in the sun, but it doesn’t seem to have remained as popular as Sprayed Grass” or Okeechobee Craw, which, while popular, aren’t situational “must haves” the way that Morning Dawn has become. You can still use green pumpkin or watermelon or some variation thereof, in many of the same circumstances.
The other that seems to be in heavy rotation is California 420, first from Reaction Innovations, and then adopted by other manufacturers. It has a dark top with red flake and a lower section that is watermelon red. I’m assuming that Andre Moore gave it that name for a reason, but some of the other companies’ brain trusts may not be quite aware of its connotations.