Turn You Pit Stains Into Cash

By Pete Robbins

In the world of high-level tournament fishing, the jersey (aka, “Brag Rag” or “Clown Suit”) is both a cultural signifier and a meal ticket. More logos means more street cred, and if everything’s on the up-and-up, it means more income, too.

photo by Tom Leogrande

photo by Tom Leogrande

Thus, real estate becomes valuable, and well-placed real estate (remember: “location, location, location”) can become especially profitable. So what do you do with the assumedly “Grade C” property? You fill that, too, and if you do it strategically it suddenly becomes as valuable as the prime spots.

That’s the lesson to be learned from Greg Hackney’s recent BASSFest stompathon. If you look through the many pictures from his win, you’ll see that his sponsors will be in trouble if he loses a little weight, because they’ve claimed all of the good spots on his shirt. Normally, the inner arms and underarms wouldn’t be good for much except if Hack were to engage in one of the following activities:

  1. Try to defend against Steph Curry’s three;
  2. Star as Arnold Horshack in an off-off-Broadway revival of Welcome Back Kotter (“ooh, ooh, ooh, Mr. Kotter!”);
  3. “Throw his arms way up in the air and wave ‘em all around like he just don’t care.” Fortunately for the good folks at Huk who paid for that portion of the jersey, there’s a little known codicil that provides that those logos shall also be seen if you:
  4. Win a Bassmaster Elite Series tournament.

It’s actually brilliant. I have no idea what they paid for that space, but it’s only going to be seen when he raises his arms in triumph or hoists the trophy above his head. It can only be associated with victory.